Your exclusive digital download
of ‘The Modern Football Fan’.

This is a digital PDF edition of the document.
A limited quantity of Print copies are available on request.

COPA90 set out to better understand football fans who are now transforming the football landscape.

We focused on those young UK fans already driving significant change, and poised to re-shape football fandom.

A shift in the balance of power – away from traditional lean-back football content formats in favour of fan created and fan distributed content, will coincide with a move away from traditional voices of authority.

The Modern Football Fan is aged 16 to 24, worldly, culturally curious and passionate – about football, but also about music and gaming.

As fans increasingly pull in a patchwork of perspective during games via an extended network of sources, greater emphasis will also be placed on differentiated opinion. Today’s Modern Football Fan already welcomes any antidote to the algorithmic control of their daily life.

Here, for the first time is the definitive depiction of the modern football fan.


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